NJ Solar Marketing Programs Among the Best in the US

According to TMC, a new report cites New Jersey, along with California, Oregon, Wisconsin and Massachusetts, as having the among most effective solar marketing programs in the country.

The states with the best solar marketing programs are California, Oregon, Wisconsin, Massachusetts and New Jersey, according to the report. Connecticut has been "somewhat proactive" in letting residents know about programs available to reduce the cost of installing solar energy systems in their homes, said Mark Sinclair, vice president of Clean Energy Group.

"Marketing their programs and creating messages that connect to consumers on a financial or value level are the keys to increasing solar installations," Sinclair said. "By creating a solar marketing plan that promotes the affordability of solar power, for example, states can attract new customers, create long-term consumer demand and build successful markets for this valuable energy source."